Morningstar wrote:
I applaud Dove for taking a stand. When so many other companies don't. A few weeks ago, I was sitting in my doctor's office and happened to pick up a magazine and the first ad I saw was for Dove's ProAge. It featured 3 older women, sans clothing, in photos that were extremely tasteful. The women were just beautiful. The women weren't perfect by any means. A few wrinkles here, a few sunspots and tummy rolls there. But they were radiant. And, most of all, they were real. And Dove has put this type of focus in their ad campaign. Real women. Who might be a touch curvy or a little too old or short or plain, at least by the harsh standards society has given us, but who are still beautiful. I guess I am pushing this so hard because my daughter, who is 14 and weighs all of 90 pounds thinks she is too fat. Oh my God, she is beautiful. She is all of 90 pounds for God's sake. Yet, after having these size 0 models pushed into her face constantly, she thinks she is imperfect. And that is a darned shame. So, it is just great that a major cosmetics company is actually doing something to make women finally feel OK with their bodies. Accentuate the positive. Instead of constantly pointing out the flaws.
I've seen the TV-version. What is it, "Too old be in an anti-age advert... But this is Pro-Age?" Or something like that.